assurer

Les entreprises qui n'investissent pas assez tôt dans ces nouvelles technologies de pointe seront perdantes, et devront faire de grands efforts pour rattraper leur retard au moment où leurs concurrents auront assuré une position dominante sur le marché.
Companies that do not invest early on in these new and advanced technologies will find themselves either out of business, or playing catch up after others have dominated the market.
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