la fidélisation
A feminine noun is used with feminine articles and adjectives (e.g., la dame, la lune).
feminine noun
a. fostering of loyalty
La fidélisation de la clientèle est essentielle lors de l'ouverture d'un nouveau restaurant.The fostering of loyalty among customers is essential when opening a new restaurant.
b. loyalty marketing
La fidélisation est une stratégie qui vise à augmenter les revenus en rendant les clients plus loyaux.Loyalty marketing is a strategy that aims to increase revenues by creating more loyal customers.
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