presuming

L’engagement avant le lancement d’un produit/service, qui définit PRESUMING, facilite donc ce genre de dialogue.
The pre-launch engagement that defines PRESUMING facilitates that kind of dialogue.
Ainsi, PRESUMING amène les consommateurs un peu plus loin, non seulement en élevant le statut d’avoir le bon produit, mais aussi le statut d’avoir été impliqué avant son lancement.
So, PRESUMING puts consumers one step ahead: not only the status of having the right product, but also the status of having been involved pre-launch.
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