mécontenter

Si nous commençons à vouloir limiter un certain luxe, une certaine qualité auxquels nous nous sommes habitués, nous mécontenterons le consommateur. Il ne s'en laissera pas compter.
If we start trying to limit that certain level of luxury, that element of quality that people have become accustomed to, we will just irritate consumers. We should not be deterred by this.
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