susciter

On mesurera d'abord le degré d'exposition aux messages (par exemple au moyen d'une analyse de l'écho rencontré dans la presse et auprès du public) puis on déterminera dans quelle mesure les messages auront suscité des réactions concrètes.
First, exposure to messages will be measured (e.g., through analysis of press coverage or listeners reached), followed by an assessment of whether audiences responded to the messages in any meaningful way.
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