se détourner

Sur le plan théorique, il semble que ce scénario n'ait que des conséquences fâcheuses : le public va se détourner, les annonceurs vont réduire leur budget de publicité et, pour finir, cette bulle de contenu finira par éclater.
The theory argues that this scenario is unsustainable: audiences will tune out, advertisers will spend less, and eventually the content bubble will burst.
Il est juste de dire que certaines choses évoluent dans le bon sens en Ukraine, mais que de nombreuses choses vont dans le mauvais sens. Si cette tendance se poursuit, l'Ukraine va se détourner de plus en plus de la coopération européenne.
It is fair to say that in Ukraine, some things are developing in the right direction but there are a lot of things that are moving on the wrong track and, if they continue, they will move Ukraine further from European cooperation.
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