se professionnaliser

Leurs nouvelles méthodes de travail, qui supposent des administrateurs de la culture éduqués, la promotion et la publicité en faveur des institutions elles-mêmes, des études de marché et la recherche de parraineurs et de mécènes, se sont professionnalisées.
New methods of work based on employment of educated cultural managers, their own promotion and advertisement divisions, market research, as well as the search for benefactors and sponsors became more and more professional.
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