Si on ne brade pas, on ne vend pas du tout.
If we don't sell cheap, we don't sell at all.
On ne brade pas Ia vie d'un homme.
You can't bargain with a man's life.
Il en ressort que Biria ne brade pas ses prix et qu’au contraire, la politique tarifaire du concurrent est plus agressive que celle du groupe Biria.
This shows that Biria does not sell at dumping prices and that the competitor has engaged in more aggressive price behaviour than the Biria Group.
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